How Much Does it Cost to Hire a 2D Explainer Video Freelancer?

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How Much Do 2D Explainer Video Freelancers Charge?


The demand for 2D explainer video freelancers has been steadily increasing over the past few years. As businesses and organizations recognize the power of video content in engaging their audience and conveying complex messages in a simple and visually appealing way, the need for skilled 2D animation freelancers has grown. However, one of the most common questions clients have when hiring a 2D explainer video freelancer is how much they can expect to pay for their services. In this article, we will explore the factors that influence the pricing of 2D explainer video freelancers and provide insight into the average rates you can expect to pay.

Factors Influencing Pricing

When it comes to pricing, there are several factors that can influence how much a 2D explainer video freelancer charges for their services. These factors include the freelancer’s level of experience and skill, the complexity of the project, the length of the video, and the turnaround time.

Experience and Skill

Experienced and highly skilled 2D explainer video freelancers typically charge higher rates. This is because their expertise and talent can significantly impact the quality of the final product. Clients often prioritize quality over cost, so freelancers who have a strong portfolio and a proven track record of producing high-quality 2D explainer videos can command higher rates for their services.

Complexity of the Project

The complexity of the project also plays a significant role in determining the pricing of a 2D explainer video freelancer. Projects that require intricate animations, detailed character designs, and complex visual effects will naturally cost more than simpler, more straightforward projects. Additionally, if the project requires specialized skills or additional resources, such as voiceover talent or sound design, the freelancer may charge extra for these services.

Video Length

The length of the 2D explainer video is another key factor in pricing. Longer videos typically require more time and effort to produce, so freelancers may charge higher rates for longer projects. Some freelancers may offer pricing tiers based on video length, with different rates for videos of varying durations.

Turnaround Time

Clients who require a quick turnaround for their 2D explainer video may need to budget for higher rates. Tight deadlines can put added pressure on the freelancer, who may need to prioritize the client’s project over other work. As a result, they may charge a premium for expedited turnaround times.

Average Rates for 2D Explainer Video Freelancers

Now that we have discussed the factors that influence pricing, let’s delve into the average rates you can expect to pay when hiring a 2D explainer video freelancer.

On average, 2D explainer video freelancers charge anywhere from $500 to $5000 per project. The wide range in pricing reflects the variability of the factors we previously discussed. For example, a simple 60-second 2D explainer video with minimal animation and a standard turnaround time may cost around $500 to $1000, while a more complex 2D explainer video with custom character designs, advanced animations, and a longer duration could cost upwards of $3000 to $5000.

It’s important to note that these rates are just averages, and actual pricing can vary significantly based on the individual freelancer and the specific requirements of the project. Some freelancers may also offer package deals or retainer options for clients who require ongoing video content.


In conclusion, the pricing of 2D explainer video freelancers is influenced by a variety of factors, including the freelancer’s experience and skill, the complexity of the project, the length of the video, and the turnaround time. The average rates for 2D explainer video freelancers can range from $500 to $5000 per project, with pricing varying based on the specific needs of the client. Ultimately, when hiring a 2D explainer video freelancer, it’s important to consider the value they can bring to your project and the quality of the final product, rather than solely focusing on cost.

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