How Much Does it Cost to Hire a Appstore Optimization Freelancer?

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As the use of mobile applications continues to skyrocket, the demand for app store optimization (ASO) services has also increased. Companies and app developers are now seeking the expertise of freelancers to help them improve the visibility and ranking of their apps in app stores. With this demand, the question arises: How much do ASO freelancers typically charge for their services?

Understanding App Store Optimization

Before discussing the rates charged by ASO freelancers, it is important to understand what app store optimization entails. ASO is the process of enhancing the visibility of a mobile app in an app store, such as the Apple App Store or Google Play Store. The goal of ASO is to improve the app’s ranking in search results, thereby increasing its visibility to potential users. This is achieved through various tactics, such as keyword optimization, A/B testing, and metadata optimization.

Factors Affecting ASO Freelancer Rates

The rates charged by ASO freelancers can vary significantly based on several factors. One key factor is the freelancer’s level of experience and expertise. ASO freelancers with a proven track record of successfully optimizing apps and increasing their visibility are likely to command higher rates than those who are relatively new to the field.

Furthermore, the complexity of the project can also impact the rates charged by ASO freelancers. For example, optimizing a small, niche app may require less time and effort compared to optimizing a large, multi-functional app with a wide target audience. Additionally, the specific services offered by the freelancer, such as keyword research, metadata optimization, and app store analytics, can also influence their rates.

Typical Rates for ASO Freelancers

The rates charged by ASO freelancers can vary widely, ranging from as little as $50 per hour to over $200 per hour, depending on the factors mentioned above. Some freelancers may also offer project-based pricing, charging a flat fee for the optimization of a single app or a package of services.

It is important to note that rates can also vary based on geographical location, as the cost of living and the demand for ASO services differ from one region to another. For example, ASO freelancers based in Silicon Valley may charge higher rates compared to those based in smaller, less tech-centric cities.

Additional Cost Considerations

In addition to the standard hourly or project-based rates, ASO freelancers may also charge additional fees for specific services or tools. For example, some freelancers may include the cost of app store analytics tools or keyword research tools in their rates, while others may charge an extra fee for these resources. It is important for clients to clarify any additional costs with their chosen freelancer before starting the project.

Benefits of Hiring an ASO Freelancer

Despite the potential costs involved, hiring an ASO freelancer can offer numerous benefits to app developers and companies. A skilled ASO freelancer can leverage their expertise to significantly enhance the visibility and ranking of an app, leading to increased downloads and user engagement. By investing in ASO services, app developers can improve the overall performance and success of their apps in a highly competitive market.


In conclusion, the rates charged by ASO freelancers can vary based on factors such as experience, complexity of the project, and geographical location. While some freelancers may charge hourly rates, others may offer project-based pricing or package deals. Additionally, clients should be aware of any additional costs for specific services or tools. Despite the potential costs, hiring an ASO freelancer can provide valuable expertise and tangible results for app developers and companies looking to improve the visibility and ranking of their apps in app stores.

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