How Much Does it Cost to Hire a Ecommerce Marketing Freelancer?

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Ecommerce marketing freelancers are in high demand as more and more businesses move online to reach their target audience. They offer expertise in digital marketing, such as search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, and content marketing, to help drive more traffic and sales to online stores. However, one of the common questions that both businesses and freelancers often ask is how much do ecommerce marketing freelancers charge for their services? In this article, we will explore the factors that influence the rates of ecommerce marketing freelancers and provide some insight into the average costs.

Factors Affecting Pricing

When it comes to setting the rates for ecommerce marketing freelancers, there are several factors that come into play. One of the most significant factors is the level of experience and expertise that the freelancer brings to the table. Freelancers with a proven track record of delivering successful ecommerce marketing campaigns and driving substantial results for their clients are likely to charge higher rates than those who are just starting out in their career.

Another factor that influences the pricing is the scope of work required by the client. Some clients may only need help with a specific aspect of ecommerce marketing, such as SEO or social media advertising, while others may require a full-service package that includes multiple digital marketing strategies. The more comprehensive the services required, the higher the rates are likely to be.

Additionally, the size and budget of the client also play a role in determining the rates of ecommerce marketing freelancers. Larger companies with bigger marketing budgets may be willing to pay higher rates for freelancers with a strong reputation and proven results, while smaller businesses with limited resources may need to find more affordable options.

Average Rates for Ecommerce Marketing Freelancers

According to a survey conducted by Upwork, a leading freelancing platform, the average hourly rate for ecommerce marketing freelancers is between $50 and $150. However, it’s important to note that rates can vary significantly depending on the factors mentioned above. For example, entry-level freelancers may charge as low as $25 per hour, while top-tier experts with years of experience may command rates of $200 or more per hour.

In addition to hourly rates, ecommerce marketing freelancers may also offer fixed-price packages for specific services, such as setting up and managing a Google Ads campaign or creating an email marketing strategy. These fixed-price packages can range anywhere from a few hundred dollars to several thousand dollars, depending on the complexity of the project and the expected results.

Understanding Value-Based Pricing

Value-based pricing is another approach that many ecommerce marketing freelancers use to determine their rates. Instead of charging by the hour or by the project, value-based pricing focuses on the value that the freelancer can deliver to the client’s business. For example, if the freelancer can help a client generate an additional $10,000 in revenue through a well-executed marketing campaign, they may charge a percentage of the revenue generated as their fee.

This approach allows freelancers to align their compensation with the results they are able to achieve for their clients, and it can be a win-win situation for both parties. However, value-based pricing requires a high level of trust and confidence between the freelancer and the client, as well as a solid understanding of the client’s business goals and expectations.


In conclusion, the rates for ecommerce marketing freelancers can vary widely based on factors such as experience, scope of work, client size and budget, and the pricing model used. While the average hourly rate for ecommerce marketing freelancers falls between $50 and $150, it’s important for both freelancers and clients to consider the value that the freelancer can bring to the table when determining the appropriate rates. Ultimately, the goal is to find a pricing structure that is fair and reasonable for both parties, while also delivering the expected results for the client’s business.

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