How Much Does it Cost to Hire a Emailcopy Freelancer?

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How Much Do Email Copy Freelancers Charge?


Email marketing is a powerful tool for businesses to connect with their audience, drive sales, and build brand awareness. As such, the demand for high-quality email copy continues to grow, and many companies are turning to freelance email copywriters to meet their needs. If you’re considering hiring a freelance email copywriter, it’s important to have a clear understanding of the costs involved. In this article, we’ll explore the typical rates charged by email copy freelancers and factors that can impact pricing.

Factors Affecting Pricing

The cost of hiring a freelance email copywriter can vary widely based on several factors. One such factor is the experience and expertise of the freelancer. More experienced and established email copywriters with a proven track record of delivering results may command higher rates than those who are just starting out. Additionally, the complexity of the project and the level of research and strategy involved can also impact pricing. For example, writing a single promotional email may cost less than developing an entire email marketing campaign with a series of emails, A/B testing, and analytics.

Another factor to consider is the industry or niche in which the freelance email copywriter specializes. Some writers may have expertise in specific industries, such as healthcare, technology, or e-commerce, and may charge higher rates due to their specialized knowledge and understanding of the target audience and industry trends. The urgency of the project can also influence pricing, as rush jobs may incur additional fees.

Typical Rates

Freelance email copywriters typically charge clients in various ways, such as by the hour, per project, or on a retainer basis. According to a survey conducted by the Freelancer’s Union, the average hourly rate for freelance email copywriters in the United States ranges from $50 to $150, with some experienced writers charging upwards of $200 per hour. However, it’s important to note that rates can vary significantly based on location, industry, experience, and the specific requirements of the project.

On a per project basis, rates for a single email can range from $100 to $500, depending on the complexity and length of the email, as well as the level of research and customization required. For a full email marketing campaign, which may include multiple emails, strategic planning, and testing, freelancers may charge anywhere from $1,000 to $5,000 or more.

Some freelance email copywriters also offer retainer packages, where clients pay a monthly fee for a set number of emails or ongoing email marketing services. Retainer rates can vary widely, but may start at around $2,000 per month for basic email marketing services and increase based on the scope and complexity of the work.

Value of Hiring a Professional

While the cost of hiring a freelance email copywriter may seem significant, it’s important to consider the value they can bring to your business. A skilled email copywriter can craft compelling, conversion-focused copy that resonates with your audience, drives engagement, and increases sales and revenue. They can also save you time and effort by taking on the responsibility of writing and designing effective email campaigns, allowing you to focus on other aspects of your business.

Moreover, professional email copywriters are well-versed in best practices for email marketing, including A/B testing, personalization, and optimizing for mobile devices, all of which can maximize the impact of your email campaigns and deliver a strong return on investment. By investing in a freelance email copywriter, you are investing in the success and growth of your business.


In conclusion, the cost of hiring a freelance email copywriter can vary based on factors such as experience, industry expertise, project complexity, and pricing structure. While rates can range from $50 to $200 per hour or $100 to $5,000 per project, the value of hiring a professional email copywriter should not be underestimated. With their expertise, skills, and strategic approach, freelance email copywriters can deliver compelling email campaigns that drive results and contribute to the success of your business. When considering the cost of hiring a freelance email copywriter, it’s important to focus on the potential return on investment and the long-term benefits they can provide for your marketing efforts and your bottom line.

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