How Much Does it Cost to Hire a Instagram Freelancer?

"This post includes affiliate links for which I may make a small commission at no extra cost to you should you make a purchase."

Thinking of hiring a freelance Instagram expert? Ditch the expensive agencies and head to Fiverr. Access a global pool of talented professionals at budget-friendly rates (starting as low as $5!) and get high-quality work for your money.

Fiverr Logo


Instagram has become one of the most powerful platforms for businesses and individuals to showcase their products and services. With over 1 billion active users, it’s no wonder that businesses are looking to leverage the power of Instagram to reach their target audience. As a result, a new breed of freelance professionals has emerged – Instagram freelancers. These freelancers offer a range of services, from content creation to influencer marketing. But how much do Instagram freelancers charge for their services? In this article, we’ll take a closer look at the different types of services offered by Instagram freelancers and the average rates they charge.

Types of Instagram Freelancers

Instagram freelancers offer a wide range of services tailored to the needs of businesses and individuals looking to boost their online presence. Here are some of the most common types of Instagram freelancers and the services they typically offer:

Content Creators: These freelancers specialize in creating high-quality and engaging content for Instagram, including photos, videos, and stories. They may also offer services such as photo editing and caption writing.

Influencer Marketers: Influencer marketers work with businesses to identify and collaborate with influencers who can help promote their products or services to a wider audience. They often handle the negotiation and coordination of influencer marketing campaigns.

Social Media Managers: Social media managers are responsible for managing and growing an Instagram account on behalf of a business or individual. This includes creating and scheduling posts, engaging with followers, and analyzing performance metrics.

Digital Marketers: Digital marketers offer a range of services related to online marketing, including Instagram advertising, audience targeting, and campaign optimization.

Each type of Instagram freelancer may have different rates based on their level of expertise, the scope of the project, and the specific services offered.

How Much Do Instagram Freelancers Charge?

The rates charged by Instagram freelancers can vary widely depending on a number of factors, including their experience, the complexity of the project, and the client’s budget. Here is a general overview of the average rates charged by different types of Instagram freelancers:

Content Creators: On average, content creators charge anywhere from $50 to $500 per post, with rates increasing for high-quality photography and video production. Some content creators may also offer package deals for multiple posts or ongoing content creation.

Influencer Marketers: Influencer marketers typically charge based on the size and engagement of the influencer’s audience, as well as the scope of the campaign. Rates can range from a few hundred dollars for a single sponsored post to several thousand dollars for a long-term partnership with a high-profile influencer.

Social Media Managers: Social media managers may charge a monthly retainer fee, ranging from $500 to $5,000, depending on the level of service required. Some social media managers also offer hourly rates for specific tasks or projects.

Digital Marketers: Digital marketers often charge a flat fee for services such as Instagram advertising management, audience research, and campaign optimization. Rates can vary widely, but on average, digital marketers charge between $50 to $150 per hour for their services.

It’s important to note that these rates are just general estimates, and the actual cost of hiring an Instagram freelancer will depend on the specific requirements of the project and the freelancer’s individual pricing.

Factors Influencing Rates

Several factors can influence the rates charged by Instagram freelancers. These include:

Experience: Freelancers with a proven track record and a large portfolio of successful projects may command higher rates than less experienced freelancers.

Scope of the Project: The complexity and scale of the project can also affect the rates charged by freelancers. More extensive projects that require a significant time investment may come with a higher price tag.

Client Budget: Some freelancers may be willing to negotiate their rates to accommodate the budget of their clients, especially for long-term partnerships or larger projects.

Market Demand: In highly competitive markets or industries, freelancers may adjust their rates to remain competitive and attract clients.


Instagram freelancers play a vital role in helping businesses and individuals succeed on the platform. From content creation to influencer marketing, these freelancers offer a range of valuable services tailored to the needs of their clients. While the rates charged by Instagram freelancers can vary widely, it’s essential for clients to consider the quality and value of the services provided when evaluating pricing. Whether you’re looking to boost your brand’s presence on Instagram or enhance your personal profile, working with an experienced and skilled Instagram freelancer can be a worthwhile investment in achieving your online goals.

Affiliate Disclosure participates in various affiliate programs, and we sometimes get a commission through purchases made through our links.


+1 706-795-3714/+34-614-964-561


612 Riverside Drive, Danielsville, GA 30633


Carretera Cádiz-Málaga, 99, 20577 Antzuola