How Much Does it Cost to Hire a Storyboard Freelancer?

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Storyboarding is a crucial part of the pre-production process for any visual project, including film, television, animation, and advertising. Whether it’s for a big-budget Hollywood production or a small independent project, storyboard artists play a vital role in bringing a script to life by visually planning out each scene. However, for many creators and production companies, finding the right storyboard freelancer to bring their vision to life comes with the additional challenge of determining how much they should expect to pay for these services. In this article, we will explore the factors that influence the rates charged by storyboard freelancers and provide insights into the average costs associated with hiring them.

Factors Influencing Rates

The rates charged by storyboard freelancers can vary significantly based on a range of factors. One of the most significant factors that impact pricing is the freelancer’s level of experience and expertise. Storyboard artists with a strong portfolio of work, especially those who have worked on high-profile projects or with well-known clients, can command higher rates due to their proven track record and skillset. On the other hand, less experienced artists may offer more competitive pricing to attract clients and build their portfolios.

Another factor that influences rates is the complexity and scope of the project. Projects that require more detailed and intricate storyboards, such as action sequences or special effects-heavy scenes, may warrant higher rates due to the additional time and effort required to create them. Conversely, simpler projects may come with lower price tags. Additionally, the number of frames or scenes that need to be storyboarded will also impact the overall cost, as more extensive projects naturally require more work and time from the artist.

The timeline for the project can also affect pricing. Tight deadlines or the need for expedited turnaround times may result in higher rates, as the artist may need to prioritize the project and dedicate additional time and resources to complete it promptly.

Lastly, the location of the freelancer and the client can impact rates, as cost of living and market demand can vary across different regions and countries. Freelancers based in major metropolitan areas with a high demand for storyboard artists may charge higher rates compared to those in areas with less competition.

Average Rates for Storyboard Freelancers

While the rates charged by storyboard freelancers can fluctuate based on the aforementioned factors, it’s helpful to have a general understanding of the average pricing for their services. On average, storyboard artists typically charge anywhere from $100 to $300 per storyboard frame. This range can vary based on the factors discussed earlier, and some artists may offer package deals for larger projects or ongoing work.

For a standard 90-second commercial, which typically includes around 30 to 40 storyboard frames, clients can expect to pay between $3,000 and $6,000 for the entire storyboard. For longer-form content, such as short films or television episodes, the overall cost can add up significantly, depending on the number of scenes and complexity of the project.

It’s important for clients to keep in mind that these are just average estimates, and rates can vary widely depending on the specific requirements of the project and the respective rates set by individual freelancers.


In conclusion, the rates charged by storyboard freelancers are influenced by a variety of factors, including the artist’s experience, the complexity of the project, the timeline, and geographical location. While average rates can provide a general guideline for clients, it’s essential to consider the specific needs of the project and the expertise of the freelancer when determining a fair price. Ultimately, investing in a talented and experienced storyboard artist can greatly enhance the quality of a project and bring the creator’s vision to life in a visually compelling way.

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