How Much Does it Cost to Hire a WordPress Install Freelancer?

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How Much Do WordPress Install Freelancers Charge?

In the world of website development, WordPress is a popular platform due to its user-friendly interface and extensive customization options. Many businesses and individuals turn to freelance developers to install and set up their WordPress websites. But how much do these freelancers charge for their services? In this article, we will explore the typical rates for WordPress install freelancers and the factors that can influence pricing.

Factors Influencing Pricing

Several factors can influence how much a WordPress install freelancer charges for their services. One of the most significant factors is the complexity of the project. Simple WordPress installations with minimal customization will generally be less expensive than complex projects that require extensive custom development or integration with third-party systems.

Another factor that can impact pricing is the freelancer’s level of experience and expertise. Freelancers with a proven track record of delivering high-quality work and a deep understanding of WordPress and web development may command higher rates than less experienced developers.

The speed at which the client needs the project completed can also influence pricing. Tight deadlines may require the freelancer to work extended hours or prioritize the client’s project over other work, which can result in higher costs.

Additionally, the location of the freelancer can also be a factor in pricing. Freelancers in areas with a higher cost of living may charge more to cover their living expenses, while those in lower-cost areas may be able to offer more competitive rates.

Average Rates for WordPress Install Freelancers

The rates for WordPress install freelancers can vary widely based on the factors mentioned above. However, there are some general averages that can provide a starting point for understanding the cost of these services.

On the lower end of the spectrum, less experienced freelancers may charge anywhere from $20 to $50 per hour for their services. These freelancers may be just starting out in their careers or may not have as much expertise in WordPress and web development.

Mid-level freelancers with a few years of experience and a solid understanding of WordPress typically charge between $50 and $100 per hour. These freelancers can handle more complex projects and provide a higher level of expertise than their less experienced counterparts.

Highly experienced WordPress install freelancers, often with several years of experience and a strong portfolio of successful projects, may charge upwards of $100 per hour. These freelancers are often sought after for particularly complex or high-profile projects.

In addition to hourly rates, some freelancers may offer flat-rate pricing for specific project milestones, such as the initial installation and setup of the WordPress website. These flat rates can range from a few hundred to several thousand dollars, depending on the scope of the project.

Additional Costs to Consider

In addition to the hourly or flat rates charged by WordPress install freelancers, there are some additional costs that clients should be aware of when budgeting for their projects. For example, some freelancers may require a deposit or retainer before beginning work on a project. This upfront payment helps to secure the freelancer’s time and ensures that the client is committed to the project.

Clients should also consider potential additional costs for third-party themes or plugins that may be needed for the project. While many WordPress themes and plugins are free or have a one-time purchase fee, some may require ongoing subscriptions or licensing fees.

Finally, clients should factor in any potential revisions or maintenance costs that may arise after the initial installation and setup of the WordPress website. Some freelancers may offer ongoing maintenance and support services for an additional fee, while others may charge hourly rates for any future updates or changes to the website.


Hiring a freelance developer to install and set up a WordPress website can be an excellent option for businesses and individuals looking for a cost-effective and customizable solution. While the rates for these services can vary widely based on factors such as complexity, experience, location, and timeline, having a general understanding of the average rates and additional costs can help clients make an informed decision when budgeting for their projects. By considering these factors and working with a reputable and experienced freelancer, clients can ensure that they receive a high-quality WordPress installation that meets their needs and fits within their budget.

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